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Why Choose Us for Video Production NY?

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If you need stellar video production ny services, then you’ve come to the right place! At Click Play Films, we are pleased to offer film and animation services which help our clients to make an impact in their niches. Our goal as a company is to create impressions which linger and resonate with viewers.

Whether you’re running a small new company or a blue chip corporation, you’ll find that our video production NY services help you to connect with your ideal customers. It’s all about improving the image of your company via professional and polished video production which ticks every box and has every bell and whistle!

We offer everything that our clients want and need, from broadcast to digital and beyond. We brainstorm aggressively before creating the right approach for every and every customer. It’s all about digging deep and finding a way to inspire your target audience!

After we create a vision which you approve of, we’ll go into the implementation phase. We’ll execute our ideas via expert film making. If you need animation for your film or another facet of your marketing, then you’ll be happy to know that our on-site animation studio will make it happen!

We provide animation and live action video services to our valued clientele. We feel that both art forms are linked and often utilize both in order to bring our visions (and our client’s visions) to fruition. Whether you want live action video or animation or both, you’ll find that we offer wonderful quality. We really care about results and we know every step to take in order to get five-star results.

Please Connect With Us

As well as great film making, we offer great communication. This is why we encourage you to get in touch with our company representatives today. They love listening to clients and coming up with ideas. As well, they are able to offer consultations and quotes.

We operate in the most professional manner. This means prompt service, respectful communication, fast turnaround times and accurate quotations for services. When you choose us, we’ll give you VIP service for competitive rates. Also, we’ll make sure that you are in the loop as much as you want to be!

Your company deserves video production which helps it to achieve its full potential. All video production companies in the Big Apple are not created equal. We have a proven track record and a loyal base of happy clients. So, why not call or email us today?

Digital Marketing: Under New Management

In this age of technology, audiences are looking for information and engagement at the speed of light. They want content at the tip of their fingers and to be entertained in even the most ordinary of locations. Businesses are setting their sights on bigger populations of consumers, requiring a need for continual content distribution with faster production turnaround times. In order to familiarize the public with their brand, companies are utilizing video production to market their business to consumers with otherwise limited product exposure. These production companies provide high quality content with rapid output at lower costs then formal marketing firms. Creative control lies in the hands of the client, allowing for a more personalized message to the public.

Enlisting the help of video production companies gives clients the freedom to post their marketing and content across varying platforms. Gone are the days of depending on ad airtime slots for high consumer views. Now, businesses have 24 –hour access to a wide demographic of customers, even internationally. Videos can be shared between audience members, edited and re-edited based upon platforms, and downloaded and re-watched at the touch of a button. Specific demographics can even be targeted with the aid of “like” and “share” data in real time. That means that a video campaign can be distributed to customers specifically searching for a company’s product at that moment. Take the 2016 Summer Olympic Games for instance. Companies have plastered the internet with video content in an effort to gain viewership and attendance from a broader audience than ever before.

In addition to quality work at the consumers’ fingertips, video marketing can be used to create what’s termed “FOMO,” or Fear of Missing Out. The action of live events, viral video, and commercial content are happening in real time. Audiences are viewing content and distributing it to the masses immediately, creating a variety of social movements. The excitement created from these movements keeps consumers anxious about missing out and prompts constant digestion of material. Unlike standard print, television, or radio marketing, streaming video and platforms like YouTube and Facebook allow viewers to stay connected on the go.

With Millennials consuming most of their news and content via social media, the need for video marketing is at an all-time high. Mobile apps and devices have created a decline in desktop internet use and have led to companies creating mobile-first content. Gen Z has also become a leading marketing demographic, as the internet savvy youth have taken more of an active/participatory role in content creation. Whereas Millennials are primarily focused on absorbing as much information as possible, Gen Z audiences want to be a part of the action. According to a Reuters survey, 79% of the leading digital companies have plans to invest more into video marketing in 2016 than they had in 2015. In order to stay in stride with the growing trend of digital media, companies are realizing the need to deliver video content at the rapid pace of their audience’s consumption.

Video Production…The Food Truck of Entertainment Media

Working on a friend’s food truck over the 4th of July weekend, it came to mind the way in which food trucks have taken over and become a kind of new, trendy restaurant. Convenient, sometimes at your door service, comparable to or lower prices than dine-in restaurants, and hip, made-to-order cuisine. Similar to this shift in dining approaches, video production is charging forward as the new method for creating movies, documentaries, corporate media, and commercials. With more readily available services and costs challenging large film companies, video production has changed the face of entertainment media.

Innovative creators can now have access to studio quality equipment and programs without breaking the bank. Even crowd-funding for production projects has turned to video in the forms of Kickstarter, GoFundMe, and Indiegogo. Samples of filmmakers’ works can now be streamed easily and passed from one person on the production team to the next. Companies can have commercials and informational videos made at a fraction of the cost, without sacrificing quality.

In the same way that food trucks use small staff with changeable menu items, video production houses use small, specialized, and freelance staff in order to offer a broader menu of services. Video production’s rise also mirrors that of the food truck industry in that the communities within which these companies work (be they art or cuisine) have given their financial support to help them thrive. A new job market has even been opened due to the entrepreneurial spirit of these two trades. Both industries providing a service to the community have helped businesses treat their staff during special events and provide information to attract clients, feed filming crews and provide equipment for projects, or feed guests and create a production of a couple’s special day.

Documentarians have especially taken hold of the more easily accessible resources video production companies supply. Important historical information and politically relevant news have been delivered to the public through documentaries that would have otherwise required far more financial assistance to be produced, or may not have been produced at all. In December of 2015, a small production company named Synthesis Films helped make the documentary series, Making a Murderer. What started out as a simple production, became a Netflix sensation out of nowhere. Not spending millions on this docu-series demonstrates that entertainment hits can be made using less-familiar but equally reputable production companies, such as Click Play Films.

Just as the future of cuisine, catering, and dining-out is being changed by food trucks, entertainment and commercial media is being changed by the a la carte services provided by smaller video production companies.

360-Degree VR: Virtually Changing the Face of Entertainment

Since the 2015 Sundance Film Festival’s premiere of VR shorts Lost, Birdly, and Project Syria, the world of storytelling has dramatically changed. Audiences are now able to virtually immerse themselves in the story world created by filmmakers through the use of 360-degree virtual reality camera technology. 360 VR is becoming the latest trendsetter in video and film production. Taking viewers everywhere from cliff diving in Peru to fantasy robot worlds in the latest festival favorite, 360 VR is setting the stage for a transformation in the way we interact and engage. Combining science with entertainment, companies like Oculus and Facebook’s Story Studio have revolutionized the way artists and gamers create media.

Lost VR

Using overlapping areas on multiple cameras, videographers are able to capture images in a 360×180 field. These images are then stitched together into one panoramic video, similar to a “world map” geometric projection in 4K resolution. Other projection effects include the “little planet” and circular fisheye effects, for more immersive dome theater viewing. Programs such as VideoStitch Studio can be downloaded in demo mode from the web for free, however; without paying for the associated license, a watermark will be present on the output videos. Completed content will be in the format of regular video files or stream. This content is then remapped to show only the field of view seen by the user. The product comes ready to use and works with most up-to-date browsers and Adobe Flash Players.

While most smartphones can view HD 360 videos in native applications, the battle continues between two major companies, LG and Samsung, as to who will dominate the VR smartphone market. While LG’s 360 VR headset (compatible with the LG G5 phone) is lighter weight than Samsung’s Gear VR brand (compatible with the Galaxy S6, S6 Edge, Galaxy Note 5, Galaxy S7 and the S7 Edge), its design creates awkward viewing for the user by comparison. The Samsung Gear VR unit also affords viewers more VR content due to its association with the Facebook’s Story Studio and Oculus’ VR library. LG’s VR unit has also proven to perform poorly in comparison, with only low resolution video quality and distorted pictures. Gear VR was proven to have limited to no bugs in its newest inception and is cheaper than the LG unit, making it more user-friendly and desirable to buyers.

Samsung Gear VR Headset

From the 360-degree VR innovations come the need for production companies that can combine this new format of footage with dynamic effects and editing in a way that will fascinate audiences. YouTube and Facebook have joined the race to support uploading high resolution 360 VR content. As the technology quickly advances, these social media giants must adapt more rapidly than the other to attract the frenetic demographic clamoring to capture their experiences and share them with the world.

360 Camera

A New ‘Formation’ in Music Video Production

Gone are the days of waiting in long lines for the release of your favorite artist’s new album. With the advent of apps like iTunes, Pandora, and Spotify, the need for tangible music media has become nearly obsolete. Then along came video streaming. This platform of media dispensing has quickly become the leading method artists use to connect with their audiences. Be it daily blog-style posts or the latest music videos, fans can now have direct and immediate access to their favorite artists 24/7. We as an audience, in today’s technological age, are primarily visual creatures. When we listen to music, we immediately create images in our mind that either follow the story from the song’s lyrics or correspond to a memory or feeling evoked by the tune. Out of this imagination machine has come a new style of dispensing music to the masses; this style is called a “visual album,” and has been reintroduced to the public with the release of Beyoncé’s, Lemonade. The video production quality of this ‘visual album’ borders on theatrical and incorporates styles of typical vibrant music videos and dark art-house cinema.

Though many may say that this is a first for music video production, there have been two distinct and iconic musical artists that have had similar visual adaptations of their audio albums. The first, and still to this day influential and relevant, is Pink Floyd’s The Wall album. Director Alan Parker, was able to take the entire album and transform it into a masterpiece of artistic imagery and sonic innovation. The videos follow the storyline of the album, but throw out the notion that each scene should be a literal enactment of the lyrics. Parker takes us through the psychedelic turbulence of Pink’s anguish in a way that pulls the audience into the story rather than leaving them on the sidelines.

Similar in style but more theatrical than The Wall and Lemonade, Michael Jackson’s Moonwalker utilizes his Bad album to set the stage for a dangerous adventure against drug dealer, Mr. Big, played by Joe Pesci. Though the production quality is more major studio than art-house, director, Jerry Kramer uses the combination of album audio and visual action to play out Bad’s story in its entirety. There are standard song and dance/performance components as well as scripted dialogue and action, an area where both The Wall and Moonwalker deviate from Beyoncé’s Lemonade.

As technology continues to advance, video will become the standard for album releases. Video production quality and content will have more of an impact on the reception of music by audiences, as they will now have an immediate opportunity to see an artist’s total visual concept rather than getting it piecemeal. Video has truly killed the radio star, but it may not necessarily be for the worst.

Taking Content to Heart

Tears flow, tissues are pulled, sitting on the edge of your seat, sweat pours. The content of a video can elicit strong emotion or evoke the need for a product that transcends all fiscal responsibility or logic. Advertisers and content creators want to avoid the pitfalls of creating stale or “manufactured” subject matter; the kind of material that leaves the viewer feeling like they’ve wasted time they’ll never get back, or leaves them with a bad taste for the company in general. What steps should one take to make quality content? The first step is to depict genuine emotion and show the viewer real human spirit and experience. Viewers want to be engaged in the story and the have their interest peaked. Marketers want the viewers to be drawn to their client’s product and to build a brand for the company. The quality of the content produced needs to be true to the demographic to which it is aimed. Today’s consumers are no longer easily fooled by visual gimmicks, especially when the product has more than a material quality. Click Play Films is one company that has made its name through quality content that adds an emotional aspect not always seen from video production teams. Even when the content for the client is traditional (i.e. interview/B-roll video), CPF puts passion into the material to connect the client, the audience, and the production team, as demonstrated in CPF’s video for FriendsofRockaway.org:

There have been many commercials in years past that exude the kind of emotion that may have felt heavy-handed back then, but now, would be the kind of sentiment for which consumers yearn.

Researchers have found a correlation between the content of videos and the decision making process of the audience after viewing it. Negative content causes the audience to close-off their want for the material being presented, while positive content inspires strategic decision making. Companies who focus on what sets their product above others, rather than painting a bleak picture of the competition, have more success reaching with their audience base. Negative content leads consumers to feel alienated and angry, marginalizing them to a certain style of living or suggesting that they are not worthy of the product being offered. A studio sized budget is not needed to create quality, emotive, and engaging content. All that is required is a desire to reach the audience in a positive way, with sincere, heartfelt, mentally stimulating material.

Viral Video Production

Viral Votes: How Video Production Has Changed the Face of the 2016 Election

With the primaries right around the corner, election season is definitely in full swing. As the spotlight is turned up on each candidate, more and more viral videos are being created and released that both promote and disparage the others’ campaigns. While content may be what viewers click for, the quality of the clip is what keeps them coming back, sharing, and “liking” these videos. With candidates such as Donald Trump, Ben Carson, Hillary Clinton, Bernie Sanders, and Ted Cruz making daily meme-worthy comments and working the crowds for the cameras, production of short, viral videos has become the latest medium for public opinion to be heard. As of January, campaign ads were some of the most watched videos on YouTube and even resulted in the streaming media site selling out of its reserved ad time, something never before seen by the company. According to Google data, Americans have watched over 110 hours of campaign videos, and candidates are now searching out video production teams to create streaming content to help boost their social media presence and campaign following. Based upon data from Borrell Associates, campaigns have spent upwards of $300 million for online advertising, much more than they’ve spent on newspaper and radio ads, combined. YouTube has even developed two separate teams, Republican and Democrat, to handle the influx of 2016 campaign marketing. Information is now transferred to the public in unprecedented waves, thanks primarily to viral video marketing and the instant gratification of online data sharing. Whereas in previous election years a candidate would have to rely on ratings during prime television viewing hours to gauge voter interest, they’re campaign teams can now create a video (similar to the now viral Donald Trump “Eagle Thwap” video) and have a candidate’s following skyrocket or plummet by the end of the day.