Daily archives "August 29, 2017"

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Why You Need Professional Help in Corporate Video Production NY

Why You Need Professional Help in Corporate Video Production NYThe quality of your corporate video production in New York reflects on your brand. That might be an oversimplification, but it is nevertheless true. A cheap-looking ad or company promo immediately triggers a knee-jerk reaction, and it’s not in a good way. It taps into your negative emotions in the subliminal level that it would take a very good reputation manager to bounce back after that blunder.

Elements of a Good Corporate Video Production New York

Making a quality video is only half the job. The other half is delivering an effective message. What are the basic elements of an effective promotional clip?

It must serve a purpose: This is the core of your video production, which is why you need a proper strategy on how to deliver your message in less than 5minutes. The script is concise and direct to the point.

Streamline the message: The common mistake of DIY corporate video production in New York is confusing the message. Because you only have a few minutes to do it, you have to break down the message into the core info in addition to three or four supplemental tidbits.

Graphics should support the message: Far more than the text, your target audience would respond more to the visual aspects of the video. Tapping into that subconscious takes a lot of experience and understanding that only professional video production companies can provide.

Types of Video Production

There are many ways you can take advantage of professional assistance with all your corporate video production in New York needs. Below are just some of them:

  • New service or product launch
  • Training videos for new hire
  • Safety and emergency instructions for employees
  • Personnel digital bio
  • Client testimonial
  • CEO message
  • Investor presentations
  • Recruitment and education
  • Events, exhibits, and business roadshows

Factors Affecting Corporate Video Production New York Costs

There are many factors that will impact on the final costing for a corporate video production. It will cost you more if the professional will have to work from the very start until the end—conceptualizing, writing the script, doing the storyboard, shooting, and post-production. Companies typically ask per hour rates, say between $60 and hundreds of dollars.

The costs of corporate video production in New York will also add up if they have to hire actors and narrators for the production, go out on a location shoot, and source out props, as well as due to the use of high-end video cameras and other equipment.

New Digital: Corporate Video Production in New York City

New Digital: Corporate Video Production in New York CityBeing a provider of corporate video production in New York City can create a huge impact to the businesses and brands in the city that would want to maximize their presence. Such production companies lead a strong and creative commercial video materials and projects.

A leading corporate video production in the city of New York supports and helps a brand’s imaging through their pool of talented cinematographers, editors, directors, illustrators, and other artists. In digital video production, they promise cost-efficient offerings that also support value for money.

Digital Video Production

Video production or often known as videography has grown larger to digitally capturing moving images and audiences. It uses advanced cameras, innovative editing equipment, and creative editing team to produce a high-quality and globally accepted digital production.

Corporate video production in New York is one of the best production places that use advanced skills and materials to provide corporate videos for training, employee orientation, company testimonials, and company profile. Such production companies aim to reiterate the corporate objectives of the company to heighten sales, revenue, exposure, and employment.

Digital production does animation – 2D and/or 3D – to standardize imagery, characters, and icons, thus advancing graphic materials and digitalization to provide sharp images with witty motion and illustration based on the company’s expectations.

Why Use a Good Corporate Video Production in New York?

A good corporate video production in New York gives birth to many opportunities and opens a lot of new ideas. It also discovers a lot about artists and people, hones their talents and skills, and lets them explore parts of their lives that can be useful to produce a corporate video.

  • It captures the audience’s interest and attention.
  • It fuels more sales and better return on investment (ROI).
  • It is more engaging compared to any type of media; they are also more shareable on social media and other online platforms, hence the virality of the corporate videos.
  • It has many uses – for training, video testimonials, marketing videos, etc.
  • It is more understandable.
  • It can tell a story.
  • It is also often called fun marketing.

Moreover, investing in a good corporate video production in New York can facilitate creative brand awareness that combines both visual imagery and audio that also reflects real-life experience, hence bringing a brand to life and making it more powerful through production techniques.

To know more about video production, visit Click Play Films and explore why they are the leading production company in New York City.

Benefits of Using the Services of Corporate Video Production in New York

Benefits of Using the Services of Corporate Video Production in New YorkKnowing the benefits of using corporate video production in New York companies will help you in advertising your business. And Click Play Film’s New York corporate video production company offers these benefits. Check them out below.

The Power of Videos

In the Internet, there are lots of videos about almost anything. And no matter how small the video is, it can go viral. And, if you are a businessman, knowing this fact can help you promote your product.

Your commercial product just needs to have the right amount of content and style, and your video will soon be viewed by thousands, if not millions, of people.

Easy and Fast Sharing

Since sharing is so easy, with just a click away, your product or business can get famous in no time.

There are lots of platforms which allow you to share your videos. This is one of the benefits of getting the services of companies that offer corporate video production in New York.

because, in a matter of seconds, your video can reach someone who lives right next to you or someone who lives as far away as they can be.

Laugh, Cry, Buy

You will be amazed as to how video production affects your life. Since there are different videos out there, each video serves a unique purpose. One video is to entertain you and make you laugh, and the other is to make you cry. Another aims to make you buy a product. There are also those which will make you both laugh and cry and, eventually, buy the product.

This is the beauty of video production. You can use it to move feelings, but in reality, your main goal is to make people buy your product or try your services.

This benefit of getting the services that offer corporate video production in New York may seem bad for others since you are like playing with people’s feelings. But, not really. You are just using human’s nature, to be easily affected by what they see, to your advantage.

Mobile Videos

Almost everyone has smartphones with them. Sometimes, there are those who carry two or more. This fact was noticed by corporate people that, in promoting a product or service, they specifically target mobile phones as a platform for advertising their companies.


The above mentioned benefits of availing the services of companies that create corporate video production in New York are not only applicable to New York video production companies. It also applies to every company invested to corporate video production.

Knowing these benefits will help you decide whether to hire a video production company or not. And, if you do, you are at a same, if not, higher level with anyone who uses video to advertise their company or product. So, check out New York corporate video production company and see how the company will help you.

Digital Landscape: Digital Commercial Video Production in New York

Digital Landscape: Digital Commercial Video Production in New YorkNew York is known to be the home of many internationally known brands and products. It is also the base of innovation and advancement when it comes to digital commercial video production. A commercial video is one of the most effective communication materials to convey a brand’s or product’s message and features.

In any successful commercial video, behind is an innovative commercial video production house that makes different types of commercial materials to be known locally and internationally. The big screens of New York Time Square are also an effective avenue to showcase such commercials.

In the digital landscape, digital video production is a must. The rise of technology and the use of social media and other online platforms can give birth to increased sales and revenue for any commercial business. A video production house assures every brand and company the highest form of quality with creative direction necessary for the product being offered.

A good digital video production produces a digital video that is tailored fit to the needs of its clients and its partner – the brand. It requires a realistic point of view and reflection that speaks to the public, which will help them be an advocate of the brand and patronize it.

Moreover, a digital video is not only for brand promotion, but sometimes it conveys the right values to its target market: love for family, friendship, peace, value for education, and much more. More often than not, it touches people’s hearts and warms them to lead by example through TV commercials, web commercials, promo videos, viral videos, social media clips, teaser videos, video billboards, etc.

Benefits of a Good Commercial Video Production Material

  • It speaks what the brand or product can offer, even more than of its products and features.
  • It promises the audience a certain level of excitement and manages their expectations.
  • It provides the audience the freewill to choose what works for them.

A commercial video production is not easy to make or succeed from, hence the reason why a lot of businesses and companies choose a trustworthy video production company to convey what their brand’s message is all about.

Making use of a commercial video production for any brands, products, or services being offered is one way of reaching out to New York residents and its neighboring cities. It gives more validity for the brand that the audience reaches out for.

To know more about video production, check out Click Play Films and explore why they are the leading production company in New York City.

Go Viral with a Little Push from NYC Corporate Video Production Services

Go Viral with a Little Push from NYC Corporate Video Production ServicesWith the popularity of social media platforms like YouTube and Facebook, it’s all about going viral these days. While you can’t really guarantee that your clip will click with the audience, you can tilt the probability in your favor with the help of NYC corporate video production services.

It’s easy to see why businesses are scrambling to be the next viral phenomenon. The cost of returns is substantial. You can easily make a name for yourself literally overnight compared to slowly building up your brand the traditional way.

Essential Ingredients of Viral Videos

Humor + good content: People always respond to humor, so this is one of the quickest ways to get your videos shared. Babies and animals, as well as funny commercials, seem to evoke a common response.

Relevance: It’s not just humor. An explanatory video about a current event can go viral, too. It must offer information not found anywhere else. It could also offer a new theory that may answer a question.

Shareability: This is hardly measurable, but when people are motivated to share your video or respond to it on an emotional level, they will. Of course, everybody wants to be the first, so when there’s a chance the “sharer” will look good in the process, they will jump at the chance to contribute to the video becoming viral.

Shock value: This is exactly the reason why those ghastly clips of terrorists committing atrocities go viral in no time. For some people, the more cringe-worthy, the better.

Acts of heroism: A man catching a toddler falling on the elevator or somebody risking life to save somebody—these acts of kindness and heroism are always rewarded through sharing the video by the users.

Tricky World of Monetizing Your Videos

Before anything else, you need to be clear about the purpose of your videos. If you are looking out to monetize, then make sure you cloak yourself with legal protection in order to sway others from freebooting off your content. Getting the services of NYC corporate video production services won’t hurt too.

For instance, you uploaded a video on YouTube. It went viral when a Facebook user with a good number of followers shared it on their page. That user will earn from ad costs, and you end up with brand recall. Make sure which is important.

While NYC corporate video production services can help you come up with the best-quality video and audio content, ultimately, it’s up to you to make sure your copyright is protected.

NYC Corporate Video Production Experts Deliver Your Message Effectively

NYC Corporate Video Production Experts Deliver Your Message EffectivelyIf you have only less than a minute to explain what your business is all about, what will you say? And perhaps more importantly, how do you say it? NYC corporate video production experts can help you voice out your message in a neat package to hold the interest of your target audience.

There are more than 5 billion videos being watched on YouTube daily. The social media platform hosts over 1.3 billion clips. When you upload a video, you only have about 10 seconds to convince your audience into not clicking “Next.”

After all, there are a billion of other videos out there, so why waste time on yours?

What NYC Corporate Video Production Experts Can Give You

Focused message:You can’t force the message down their throats. You whittle down the message to its core and convey that to your target audience. This needs both experience and expertise that a professional video production company can offer.

Edit, edit, and edit: You are very passionate about your business. However, you can’t expect everybody else to share your passion. The key to a good video is editing in order to cut out the unnecessary parts. The tendency of allowing businesses to make DIY videos is to ramble on. They tend to cram all the information in three minutes, which is impossible.

Plays with the audience’s emotions: The audience won’t care for a video that it’s not emotionally attached to. You might as well be talking quantum physics to a bunch of 4-year-olds. Thai production companies have perfected the art of making commercials that tug at the heartstrings. The language barrier is not even a hindrance to making these videos viral.

Make people come back: You must give an incentive to your audience to make them come back to your page or website. One of the most effective ways is a hanging conclusion, which can be done in a video series, by withholding closure for the audience. In order to get the reward, they need to watch the next video.

Remember, you only have a few minutes to make an impression to your audience. That goes for the visuals, animation, graphics, and sound. Even the type of music you choose should enhance the video. Your reason should not be because it’s your favorite artist who is playing. Make what little time you have count with the help of NYC corporate video production experts.

Talking Digital: New York Production Companies on the Rise

Talking Digital: New York Production Companies on the RiseAs the digital age keeps on growing, New York production companies are on the rise. These companies focus on creating and animating powerful digital production that inspires the local and international audience to react and gain interest on the message conveyed and the product being offered.

New York production companies use advanced and innovative equipment to produce breathtaking and outstanding commercial and corporate videos. They invest a lot in digital video production techniques to provide their clients and audience the best video creative material there is.

Production companies in New York treat digital media their bread and butter as it has a huge effect on the society. The digital media leads a now called paperless society, by which everything is now produced and consumed using computers and other digital equipment. A lot of advocates patronize digital media in the fear to further the effects of climate change.

Digital media played a significant role in changing the culture and society through its digital lenses, upgraded information tools and systems, and digitally crafted ideas. Such production calls for a complex yet creative thinking to also leverage with competitors and other industries.

Such production companies consist of talented and creative individuals coming from all facets of life that cultivate reality and are considered to be out-of-the-box thinkers. Production companies do not only prioritize local brands and businesses but also those coming from other continents and countries like China, Dubai, Italy, Canada, and France.

Production companies aim to deliver digital video production that is timely and realistic to any clienteles – brands, companies, or people. It promises to deliver a good point of view regarding life and environment issues to serve its bigger purpose as part of the digital production.

New York production companies have long prioritized giving people facts about products through creative 2D and 3D animation, creative direction, strategic approach, and feature films. These digital materials serve as the brand’s face and overlooking DNA to serve their target audience.

Compelling animations and video production can have a huge effect on businesses’ sales and revenue. The more people a product can reach, the more sales and potential audience for a certain enterprise.


New York production companies capture the digital move of every market and its target audience to convey messages from creators and artists. They aim to produce digital materials that reflect on reality, advocacy, and mission of commissioned brands, products, and businesses.


To know more about video production, check out Click Play Films and explore why they are the leading production company in New York City.